With Pirelli’s deal with Inter expiring after a memorable 26 years, the Nerrazurri’s next shirt sponsor will have big shoes to fill. Inter and the tire company formed one of the most recognizable partnerships in football with the Pirelli logo adorning Inter’s black and blue stripes ever since 1995. While its time as primary sponsor is over, Pirelli will remain connected with Milan as Inter’s global tire partner until the end of the 2023/24 season.
Today's the last day of Pirelli as Inter's shirt sponsor. pic.twitter.com/OnHmOIJANc— Perisnitch (@snajaths) June 30, 2021
Now, however, the time has come to part ways. While seeing Pirelli depart the front of Inter’s kits is a sad day, Inter wasn’t getting the money it could have from another brand. The Nerazzurri made €10.5 annually from Pirelli, only a fourth of the €42 million Juventus raked in from Jeep. To try to bridge to gap with the bianconeri, Inter has chosen an American technology company as Pirelli’s successor according to La Gazzetta dello Sport. An official announcement will come prior to Inter’s July 22nd departure for the United States and the Florida Cup, a preseason tournament with Arsenal, Everton, and Colombian side Millonarios. Other companies linked with Inter such as Evergrande, Samsung, and Hisense have all fallen out of the conversation for one reason or another, so the unnamed American company was able to step into negotiations. Inter is expected to earn around double the €10.5 million it made from Pirelli’s sponsorship in the new deal.