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Di Marzio: Socios to Replace Pirelli as Shirt Sponsor

The crypto company also has partnerships with PSG, Barcelona, Juventus, and Milan

The Inter Milan Home Shirt Photo by Visionhaus/Getty Images

After twenty-six memorable years of Pirelli adorning Inter’s kits, the Nerazzurri’s next jersey sponsor will have big shoes to fill. And according to Gianluca Di Marzio, Socios will be the ones to take on that daunting task. There’s no word yet on the finances of the deal but expect a significant increase of the €10 million Inter earned from Pirelli. As for what Inter’s jerseys will look like after the change, here’s Valencia’s Socios-sponsored kit. The VCF stands for Valencia so perhaps IM or FCIM will be Inter’s hashtag.

Like me, you may be wondering what exactly Socios is. According to its website, Socios is the official crypto-currency trading exchange of football clubs. The video below is a more in-depth explanation but the main gist of Socios is that it links football and crypto with “Fan Tokens” (purchased with a cryptocurrency) that can win you rewards and exclusive promotions. Socios is also partnered with Barcelona, PSG, Roma, Atletico Madrid, and our good friends Juventus and Milan, among others.