Not that it’s breaking news or anything, but when you are tops in the division, everyone else wants to take a shot at you.
And, with today’s social media influence, those shots can come from a myriad of directions.
“I dream of asphalting them, erasing them from the planet, taking away every little glimmer, desire, hope of being a normal team. They must stay in the sewers where they have been in the last years, in the manholes hidden in the dark.”
- Sandro Pello, Juventus director of communications to Juventus TV
Of course, I realize most of this is just fodder for fans to get riled up leading up to Saturday’s Derby d’Itallia in Turin, but really?
If that wasn’t enough, even Pordenone – Inter Milan’s opponent in the upcoming Coppa Italia – have taken to social media to come after the Nerazzurri.
Hey, I get it. You are a team struggling in the throes of Serie C and you get an opportunity to play with the big boys at the Giuseppe Meazza soon. And getting 3,000 fans into the San Siro among 60,000+ Interisti will be impressive … kind of.
What I don’t get is the blast off from the director of communications for Juventus. I mean, wow. Just what effect were you going for? Riling up the fans? I doubt they needed your words of wisdom for that. Perhaps you were trying to impress the female host on Juventus TV?? Yeah, I guess I could see that.
Oh well. In the end, we all know we have a target on our backs. We’ve been there before and we will be there again. We should expect nothing less from others who aspire to achieve what we have in such a short time.