A recent report by Deloitte breaks down the richest European football clubs on the basis of 2017-18 financial figures.
Inter Milan actually saw a revenue growth between the 2016-17 and 2017-18 fiscal years and was 14th overall in richest European clubs, earning more than €280 million. This is up one spot from 15th last year when the team brought in €262.1 million in revenue.
Manchester United, Bayern Munich and Manchester City rounded out the top five clubs in Europe. According to the report, Paris St-Garmain, Liverpool, Chelsea, Arsenal and Tottenham Hotspur completed the top 10 in revenue for the year.
Juventus was the richest club in Serie A for the year with reported revenues of around €394 million while Inter was the second-richest club followed by AS Roma (around €250 million in revenue) and AC Milan (around €207 million in revenue).
It was the first time since 2010-11 that the Old Lady did not crack the top 10. Deloitte noted a poor performance in the Champions League for their drop out of the list.
All told, the top 20 clubs in Europe generated €8.3 billion in revenue over the course of the year – up from the €7.9 billion generated the prior fiscal year.
In breaking down Inter Milan’s financials, €35.3 million was generated on matchday – ticket sales – as Inter enjoyed one of the strongest attendance in Serie A for the season. The club earned another €97.7 million on broadcast rights with the remaining €147.8 million on commercial sales.
Inter’s rise in revenue was thanks in large part to additional commercial exposure in Asia following the purchase of a majority controlling interest from Suning Group in 2016 – based in China.
“Suning’s acquisition appears to have marked a turning point and bodes well for the club’s future. On-pitch results improved in 2017/18 as Inter finished fourth in Serie A and qualified for this season’s Champions League,” the report said. “Inter’s first appearance in UEFA’s flagship competition since 2011/12 will provide a boost to revenue through enhanced distributions and may help them to retain their status as the second highest placed Italian club in the Money League.”
Earning money for broadcast rights continues to be a struggle for Serie A teams as the 2018-19 sales process will garner an increase of just 3 percent from Sky Italia and Perform (DAZN). This would have been higher if the €1 billion deal initially reached with Mediapro in the first round was accepted. However, Sky and DAZN managed to get the agreement annulled.
Because of the nominal broadcast rights increases, Serie A clubs will have to rely heavier on UEFA Champions League qualification, ticket sales and commercial sales to see stronger revenue growth until the 2021-22 season.
One thing to keep in mind is that this report does not take into account club expenditures, only revenue.
What do you think? Post your comments below!