Though Inter’s on-pitch activity has calmed in recent weeks, the Nerazzurri are still making moves off it. The club announced today that it has signed a multi-year sponsorship deal with Digitalbits, a cryptocurrency company. This is the second time this summer Inter has dipped into the blockchain market following its jersey sponsorship deal with Socios.
Digitalbits, which is also Roma’s kit sponsor, will also have its logo on the sleeve of Inter’s jerseys. The majority of this partnership, however, will be off the field. Digitalbits will be Inter’s Official Cryptocurrency and accepted as a currency in Inter’s stores. Most important, though, is the extra cash this adds to Inter’s coffers. The Nerazzurri have done an admirable job increasing its sponsorship revenue this summer and tripled the €10 million Pirelli paid from Socios and Digitalbits.
Here’s the official statement from the club. For the full version, click here.
MILAN – FC Internazionale Milano, reigning 2020-2021 season football champions, and Zytara Labs announced today that the companies have signed a €85M ($100M) multi-year product partnership agreement, with support from the DigitalBits Foundation. This partnership will support Inter’s move to open up to an audience that is increasingly digital, to reach global targets and different age groups, and establish itself as an icon of culture and innovation as well as sport.
In addition to the above, the DigitalBits brand will become the new sleeve partner of the Nerazzurri. The cryptocurrency’s logo will appear on all Inter jerseys for both the Men’s and Women’s First Team, and for the Primavera and Youth Teams during all official domestic and international matches.
Alessandro Antonello, Corporate CEO of Inter, said: “We are proud to welcome Zytara as our new global partner and for Inter to officially join the DigitalBits ecosystem, who will also become our new sleeve sponsor. This agreement reflects Inter’s commitment to set the global standard for technological excellence. While digital-first experiences are vital for all sport clubs, our partnership aims higher. By leveraging Zytara digital banking and blockchain technology we will be able to enhance our global reach towards younger and digital savvy audiences.”
Al Burgio, Founder of Zytara and the DigitalBits blockchain, said: “This partnership with Inter, much like their heritage, is focused on excellence. Our collaboration will position Inter as one of the most technologically advanced and forward- thinking clubs in the world. We’re thrilled to partner with the reigning Italian champions and a club with such a rich history.”
About DigitalBits Blockchain
DigitalBits is a layer-one blockchain protocol that prioritizes security, speed, and cost-savings. Any asset can be tokenized on the DigitalBits blockchain, including branded stablecoins and NFTs created by artists, celebrities and sports organizations. By making micropayments efficient and cost-effective, DigitalBits provides the foundation for real-world mass adoption of blockchain technology and cryptocurrency.