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Inter Milan might lose Pirelli sponsorship

The president of the Italian tire company threatened to withdraw their sponsorship if Inter does not get back into European competitions.

Marco Luzzani/Getty Images

It looks like fans aren't the only ones getting frustrated with Inter's midtable performances. Marco Tronchetti Provera, the president of Pirelli, has stated that unless Inter can return to Europe, the company might pull out of their sponsorship contract.

Inter and Pirelli have been together since 1995 and their president was reportedly very close to former Inter president Massimo Moratti. The current deal between the tire company and football club lasts until the end of the 15/16 season and is worth around $16m. (You can check figures detailing shirt sponsorship deals in England and the rest of Europe just to compare.)

Back in 2014 there were rumblings of this partnership coming to an end, but that one was from the NerazzurriInter's CEO mentioned how this might be the longest sponsor partnership ever and hinted that the club might be looking to break away and find a new shirt sponsor.

It is unclear whether Provera means that he expects Inter to make the Europa League for next season or just that he wants the club to qualify for Europe by the end of the 15/16 season. If it is the first then this is a very unlikely scenario. For this to happen Inter would have to beat Empoli on Sunday, hope Sampdoria lose to Parma, and hope that Genoa's second appeal for UEFA licence fails.

Either way, a message like this should serve as an added incentive for the Inter players to go out and perform to the maximum both in the final game of the season and throughout the entirety of next season. Mediocrity will no longer be accepted, both by fans and the sponsors.