Online betting company Bwin has signed a sponsorship deal with Inter Milan through 2020. It is the first time the Nerazzurri have partnered with a betting company.
According to reports, Inter will feature Bwin on pitch-side screens that will advertise in-play odds during matches.
“We are very happy to have reached an agreement with a prestigious international brand like Bwin, Inter and Bwin are unified in their desire for growth and further development within their respective sectors,” said Michael Gandler, chief revenue officer for Inter, in a statement. “We hope that this new agreement will lead to a future full of success and innovation. Bwin can make the most of the new and developing multimedia models that the Club is pushing forwards, leading to expansion within their business and providing unique and valued content for their own clients.”
The club will use Bwin on its social media channels and odds content will be featured on various Inter information avenues.
“In addition to being an Italian concessionaire of the customs and monopoly agency, bwin is also a founding member of the ESA, therefore we consider it a privilege to have been chosen by Inter as their first betting partner,” said Moreno Maraso, Bwin Italia board of directors member. “This collaboration highlights our closeness to the world of sport and its values. After the opening first two league games, we believe that this year’s season will be a special one and we are happy to enjoy it alongside a team like Inter.”
Some of the teams Bwin have partnered with include: Real Madrid, RSC Anderlecht, Juventus, Manchester United, AC Milan, Olympique de Marseille, FC St. Pauli, Bayern Munich, Legia Warsaw, VfB Stuttgart, Werder Bremen and FC Barcelona.
Not really sure where I am with this. It’s not really a bad thing unless you are one of those that believe gambling is bad. In that case, it’s in Italy and you don’t have to gamble if you don’t want to. I would be interested in know what the payout to Inter is for this deal.
Just so long as I don’t have to see bwin on the front of Inter jerseys anytime soon I won’t complain.
Oh, just if you are wondering, Bwin has the Nerazzurri as heavy favorites to beat Serie A newcomer SPAL on Sept. 10.